I'm on the hunt for a new place to live, with one definite and one maybe roommate (super cool people). In reviewing craigslist ads over the past several days, it's become clear that this can be a slightly frustrating process. However, just bitching about things doesn't really help anyone, so I thought I'd offer some constructive criticism to the people posting ads (which also probably won't help anyone, because nobody who needs to read this will probably read this).
1) Include photos. Seriously, we live in an era of ubiquitous cell phone ownership and I don't think cell phones even exist anymore without some form of camera, even if it's a shitty camera. And beyond that, many people own digital cameras or at least know somebody who does. Not providing photos tells me that either a) you're lazy, too lazy to take photographs of the place you want people to pay you for or b) there's a reason you don't want me to see what this place looks like.
2) Do not post your listing title in all caps. It is obnoxious when you do this. It makes me not want to read your ad. 2BD GREAT PLACE ONLY $850!! CALL DOUG AT 123-456-7890. This ad title is garbage (and fake, but similar to many I've seen). Do people still not realize that caps lock is the printed equivalent of shouting? Your ad doesn't stand out more because of this, especially not when you post LIKE 15 ADS IN A ROW all in caps lock (and yes, I meant to internet shout those words).
3) Another reason the fake ad from DOUG up above is shitty is because it tells me next to nothing. The title of the ad should give me as much abbreviated information as possible. Here is how DOUG's ad title should read: $850 - 2BD, 1.5 Bath, W/D in building, hardwood floors, 2nd floor unit. This tells me so much more in just one line, enough to help me decide if this is one I want to take a further peek at or not. If I'm browsing these ads, I already want an apartment you idiots, you don't need to convince me of that. Imagine walking into a pizzeria and someone coming up to you and shouting "WE HAVE PIZZA HERE CHECK OUT THIS PIZZERIA!"... Wouldn't being handed a menu be much more helpful?
4) Beyond the ad title, the ad itself should have as much information as possible. Yes, including photos (as mentioned already). I want to be able to picture this apartment after reading your ad, start imagining if it's a place I'd want to live. Honestly, I don't want to have to physically visit every apartment listed just to get a first impression. Help me understand the unit you're renting and if it fits my need, I will actually want to contact you and you won't need to convince me. Like I said, I'm already here looking for a place. Stop trying to convince me to check you out and help me check you out.
So yeah. If any of you dear readers know of a great place opening up at a good price, preferably with a W/D in unit and would allow a rabbit, 2+ BD... let your ol' pal Remus Thirty know!
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